Regional Product Marketing Manager (Based in Shenzhen)
Our client is a US global leader in energy solutions with major presence in the world supplying to more than 60 countries and improving the lives of millions of people.
The major responsibilities of this position listed in order of importance.
Through a mix of internal & external resources, build a holistic understanding of the trade environment, consumer psyche and shopper behavior. Develop consumer and shopper insights, evaluate ideas with consumers, and turns these ideas into growth opportunities for the brand;
Lead and champion innovation projects. Develop and deliver quality innovations against agreed brand strategy and ensuring brand health. Develop an active working relationship with the product development team to integrate innovation ideas into the long-term brand growth plan. Become the voice of consumer and trade in the new product development process. Ensure the robustness of the brand’s innovation funnel and the timely progress of approved projects through that funnel. Manage the marketing aspects of both product and packaging innovation;
Plan, lead and manage the entire life of a product line from the identification of market opportunities through design development, product launch, market penetration and growth as well as the end of life phase;
Lead the development of the go-to-market brand toolkit; managing the process to a stage where the kit is ready for deployment across Africa / Asia;
Support the development of market segmentation, brand architecture, the master-brand pyramid, and the brand manual. Lead the development of sub-brand pyramids for the portfolio. Ensure these are used to guide all brand communication, innovation and marketing initiatives;
Manage external creative and research agencies, from briefing, negotiation to execution supervision and reporting for all innovation projects;
Help drive a consumer-focused culture across the company.
Successful Candidate Profile
Bachelor’s degree required; MBA preferred;
Qualified candidates in China, India and Africa welcome to apply
5-10 years’ experience in brand or category management (consumer durables/consumer electronics background preferred);
Strong analytical skills (ability to research relevant information, synthesize data, and draw insights / recommendation from the information);
Proven record in cross-functional leadership & project management required (from the drawing-board to a launch in the market); experience managing global team preferred;
Demonstrable success in developing and bringing new products to market;
Experience developing concepts & integrated brand communication;
Experience negotiating & managing external creative and research agencies;
Willing to travel to India and Africa