The company is a leading distributor for fragrance and beauty products and carries brands from Europe and the rest of the world. They have offices in Malaysia, Indonesia, Thailand, the Philippines, Hong Kong, Taiwan, China, India, and Vietnam.
Base: Q Sentral, Kuala Lumpur Sentral
Responsible for the marketing and overall business performance of one or more brands assigned.
Strategize, plan, manage and execute all marketing plans and activities to meet the goals and objectives of the brand/s and the company.
Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
Effectively communicate the unique selling propositions of the brands in all brand communications strategies to build brand desire and that will resonate with target markets. Innovate and spearhead creative marketing activities and initiate suitable co-marketing tie-ups to create more business opportunities for the brands
Organize and plan all product launches, activities or events and prepare the relevant marketing tools and mechanics - to be in line with the brand image and strategy, as well as to achieve set sales targets.
Manage and liaise with Editors/Beauty Editors, contractors and partners on the planning and execution of all communication and promotional campaigns.
Create and ensure consistent and impactful visual merchandising displays at all brand point of sales i.e. department stores and all other appointed retailers.
Responsible for the overall P&L of the brand/s upto Product Contribution and relevant KPIs encompassing effective management of stock holding and set A&P budget.
Compile and review competitors’ marketing activities periodically, as well as ongoing collection of market data, trends and information, for analysis of the brand/s competitive performance and decision making.
Create and maintain strong working relationships with the principals of the brand/s and the retail stores management, representing the company in business negotiations and tie-ups.
Lead, coach and guide direct reports to develop strong brand knowledge, marketing and business capabilities and inculcate team working spirit.
Initiate and coordinate ad-hoc corporate assignments, where required
Minimum university graduate degree - preferably in Marketing or Business discipline
At least 5 years working experience, in which 3 years have been in a managerial position for brand management or in a product marketing function (For Senior Product Manager – at least 7-8 years in which 5 years in managerial capacity and have previously overseen/ managed more than 2 brands). Prior experience in the cosmetics or fragrance business will be an added advantage.
Preferably having a proven track record in managing and supervising 2 direct reports /subordinates
Analytical, numerically strong, meticulous and organized with a flair /passion for beauty or luxury products
A team player that thrives in a fast-paced competitive business environment
Possess good inter-personal skills and are able to build strong rapport with key stake holders
Possess good communication and presentation skills, with a strong command of the English language