Department: Beijing China
Reports to: Product Line Director & China Managing Director
Develops and implements strategic and tactical marketing plans for incremental growth of the CWI business in China (North Asia).
Facilitates the formation of alliances or joint ventures.
Assures strategies are consistent with overall objectives for the organization.
Prioritizes product opportunities to maximize sales and profits.
Develops and maintains relationships with internal customers related to products/applications and services.
Develop Total Available Market for the CWI Product Line in China.
Develop Competitive Landscape for the CWI Product Line in China.
Identify opportunities for technology introduction/new technology development.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Ensure that data is accurately entered and managed within the company’s ECRM or other sales management system.
Handles Special Projects as assigned.
Bachelor's Degree or equivalent. 8+ years’ experience in related field.
Thorough understanding of customer requirements and market conditions.
Thorough understanding of products/applications and service of primary focus.
Good knowledge of products/applications and service of secondary focus.
Good business acumen.
Excellent verbal and written communication skills.
Commitment to customer service and ability to work in team-oriented environment.
Strong leadership skills.
Must be fluent in written & spoken Mandarin & English.